Describing the unique can be a challenge. You see, the human mind prefers reference points when it considers something new. It seeks to immediately compare and categorize the new item with what it already knows. So when something is completely unique and novel, the mind sometimes has trouble grasping it because it either has no worthy comparative for context, or the mind incorrectly attempts to draw false parallels and therefore creates predispositions that often are not true.
Such is the case with Triumfant. Our software, Resolution Manager, is truly unique, and because of that, the things we can do for our customers are equally unique. The depth at which we scan endpoint computers and servers is unprecedented, so our ability to spot changes that may be indicators of potential problems or a malicious attack is equally unprecedented. Because we see all of the changes to a machine at a granular level, we have the unique ability to build a remediation on the fly specific to a given incident for that computer at that point in time. Can other products remediate? Sure. But only if the problem fits the patterns of pre-defined remediations, or if someone builds a remediation script which is then pushed to every machine in the population. No product that I know of builds a surgical, fully reversible remediation on the spot.
So until someone knows how we do what we do, it is often hard to fully appreciate what we can do. How we can see the malicious code that other signature based endpoint security products miss, because we detect the tell-tale indicators at the most granular level. How we can ensure that every machine can start every day compliant and audit ready to any numbers of policies and controls. How customers can expect a 20% to 40% drop in trouble ticket volume because we can spot and fix a problem before it interrupts service.
The beauty of the conversation is that as someone begins to understand the how, they often quickly connect the dots to the what. For example, I can’t tell you how many times experienced IT security people immediately grasp our ability to detect malicious attacks very early into the explanation of the how well before we get to the what part of the conversation.
So forgive us sometimes when we seem to ignore early comparisons with other products or start with descriptions of our technology before jumping into the application and benefits of the product. Sometimes describing the unique takes a slightly different approach.
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